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Banken in Second Life : Bank 2.0
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Banken in Second Life » Von Martina Goehring » Beitrag » Bank 2.0

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Banken in Second Life


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Bank2.0_Logo„Die Menschen sind bereit, in virtuellen Welten Geld auszugeben. Heute ist der Markt etwa 15 Millionen Dollar groß. In fünf Jahren wird der Markt zwischen 500 Millionen und einer Milliarde Dollar schwer sein“, sagte Oliver Samwer der faz.net. Gemeinsam mit seinen Brüdern Alexander und Marc Samwer hat er Alando und Jamba gegründet und verkauft, hat in StudiVZ und LinkedIn investiert und nun beteiligen sie sich über ihre Beteiligungsgesellschaft European Founders mit 10 Prozent an den Anshe Chung Studios, dem Unternehmen der ersten Second Life Dollar-Millionärin Ailin Gräf.

Laut secondlifeinsider.com gibt es 10 Banken in Second Life, davon sind sechs aus der realen Welt, die anderen gibt es nur virtuell. Welche das sind, wird in diesem Post zwar nicht erwähnt. Dafür wird aber erklärt, warum sich Banking in Second Life ziemlich vom Banking in der realen Welt unterscheidet.

Laut Jim Bruene von netbanker.com gibt es folgende 6 Banken aus der realen Welt in Second Life:

“Sep. 2005: Wells Fargo is the first real-world bank with a presence in Second Life.
Dec. 2005: Wells Fargo leaves SL, moving its Stagecoach Island to a new platform.
7 Dec 2006: ABN AMRO becomes first European bank in SL.
7 Jan 2007: BNP Paribas opens a small test area.
7 Feb 2007: Swiss bank BCV opens its doors in SL.
21 Feb 2007: ING Bank launches website and blog to get users involved in building what it calls Our Virtual Holland.
2 Mar 2007: Danish Saxo Bank announces plans to create trading platform in SL.”

Wells Fargo, USA

Die Gründe von Wells Fargo, sich bei Second Life zu engagieren, sind laut News.com und netbanker.com:

„Apparently, the first real-world bank with a truly virtual presence in Second Life is none other than Wells Fargo Bank. They launched a pilot of an online multiplayer video game built entirely inside Second Life, accessible only to Wells Fargo customers who received an invite from the bank. The pilot project, known as “Stagecoach Island”, is a digital environment intended to help young people learn financial responsibility. However, after a few months the site was moved to a standalone site with no connection to Second Life stagecoachisland.com.”

[update 22.06.2007] Wells Fargo gilt als die derzeit innovativste Bank im Bereich online Services. Sie haben es exzellent verstanden, Innovation-Kundenerlebnis-Web 2.0 zusammenzuführen. Eine sehr gute und umfassende Zusammenstellung aller Services dazu liefert Visible Banking.

ABN AMRO, Niederlande

Laut Pressemiteilung eröffnete ABN AMRO, die größte Niederländische Bank, eine Niederlassung in Second Life mit folgenden Zielen: „The virtual branch

  • will be very similar to the ABN AMRO Financial Centres,
  • will offer information and create a platform where (potential) customers of the bank can meet each other,
  • will offering financial advice,
  • will be organising seminars on Second Life for specific target groups, such as business starters or new graduates (Young Professionals) and Preferred Banking clients,
  • will also use the virtual world of Second Life to recruit new staff.”

Zunächst soll Kommunikation im Vordergrund stehen. Bankendienstleistungen sind aber in der Zukunft durchaus denkbar. Wietze Reehoorn, a member of ABN’s executive board, said in a statement: “Communicating with customers via the Internet can become more personal and more direct. Competition between Dutch banks will be determined to a significant degree by finding the best way to establish personal contact with customers.”

BNP Paribas, Frankreich

“The financial group BNP Paribas arrives in Second Life by the means of the Workshop.”

BCV, Schweiz

BCV ist die erste Schweizerbank, die sich nach eigenen Aussagen mit einer Präsenz in Second Life bereits heute auf das Web 3.0 (!) Paradigma vorbereitet und verfolgt des weiteren folgende Ziele:

  • „As part of its innovative communications strategy, BCV will use its island on Second Life as a showcase for its products and services.
  • The building, designed by Lausanne-based artist Ronald Juliet, will also host regular exhibitions of works from BCV’s art collection.
  • In addition, BCV is making land available to local businesses and associations in the hope that its island will become a virtual home for Switzerland’s French-speaking community on Second Life.
  • BCV continues to innovate by establishing a presence on Second Life, putting it at the center of what promises to be a major source of new ideas going forward.
  • With its Second Life initiative, BCV can now extend this approach to the virtual world of social computing as the internet moves toward the more fully interactive “Web 3.0” paradigm.”

ING Bank, Niederlande

ING is taking the virtual-world phenomenon seriously and expects that it will become part of its future internet activities. (…) ING seeks to gain a better understanding of improvements it can make to products and services by assessing valuable feedback from inhabitants who will experience ING in Second Life.”

Ein Post von ING Asia/Pacific Blog dazu: “At ING we also tested and discussed Second Life … we decided to move ahead … we will invite other companies and institutions … to be active, hold office, start a business, and participate in art contests …”

Saxo Bank, Dänemark

Die dänische online investment Bank Saxo aus Kopenhagen hat ein Büro in Second Life eröffnet mit den Zielen:

  • „to offer Second Life residents the ability to manage their real-life financial portfolios from within the virtual world, and may eventually create a market to trade the Linden dollar against real-world currencies.
  • Saxo hopes to add a new platform for Second Life residents called VirtualTrader to its existing platforms by the third quarter of the year, said Stephan Martinussen (Stephan Canto in Second Life), the bank’s co-head of sales trading.
  • So far, Saxo’s virtual office has a meeting space with links to the bank’s website, a live trading game for visitors and an auditorium that will be used for symposia and training modules.”

Weitere virtuelle Banken in Second Life

Meta Bank: Das Interview mit dem Präsident der Meta Bank liefert Informationen über das Banksystem in Second Life und die Funktionsweise des Linden Dollar. „That is why I started Meta Bank, because I wanted to create a capital base that would grow in-world businesses.”

GinkoTec Financial is a Second Life Savings Bank.

TSM Bank auf Germania Farrago bietet den Tausch von Linden Dollar in Euro an.

[update 25.5.2007] Als erster deutscher Finanzdienstleister eröffnete nun die Wirecard Bank AG in Second Life eine virtuelle Filiale, in der sich Kunden über Produkte und Dienstleistungen beraten lassen oder direkt auf die Bezahldienste zugreifen können. Die Bankavatare sind speziell geschulte Servicemitarbeiter.

[update 19.07.2007] Die Deutsche Bank ist mit ihrer mehrfach ausgezeichneten Filiale Q110 seit Anfang Juli nun auch in Second Life vertreten. Bis Dezember sollen in der virtuellen Welt die Themenwelten „Hochzeit“, „Zukunftsplanung“ und „Immobilienkauf“ erlebt werden können, mit Anregungen, Informationen und Hinweisen zu Finanzlösungen sowie dem Austausch mit Gleichgesinnten in Communities. Wer die Avatare in der realen Welt kennenlernen möchte bzw. weiteren Gesprächsbedarf hat, begibt sich in die Filiale Q110 in der Friedrichstraße in Berlin.

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  1. 1 Kommentar(e)

  2. Von Martina Goehring am
    Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CET/1.0/no DST' instead in /homepages/3/d24003326/htdocs/bank-zweinull/wp-includes/functions.php on line 14

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    Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CET/1.0/no DST' instead in /homepages/3/d24003326/htdocs/bank-zweinull/wp-includes/functions.php on line 27

    Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CET/1.0/no DST' instead in /homepages/3/d24003326/htdocs/bank-zweinull/wp-includes/functions.php on line 28
    18. Oktober 2007
    | Antworten


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    Banken in der virtuellen Welt sind das Thema des Monats in der online Ausgabe 11/2007 der Zeitschrift Die Bank:
    http://www.die-bank.de/index.asp?issue=112007&channel=151010&art=578

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  2. Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CET/1.0/no DST' instead in /homepages/3/d24003326/htdocs/bank-zweinull/wp-includes/functions.php on line 14

    Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CET/1.0/no DST' instead in /homepages/3/d24003326/htdocs/bank-zweinull/wp-includes/functions.php on line 23

    Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CET/1.0/no DST' instead in /homepages/3/d24003326/htdocs/bank-zweinull/wp-includes/functions.php on line 25

    Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CET/1.0/no DST' instead in /homepages/3/d24003326/htdocs/bank-zweinull/wp-includes/functions.php on line 27

    Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CET/1.0/no DST' instead in /homepages/3/d24003326/htdocs/bank-zweinull/wp-includes/functions.php on line 28
    19. April 2007: bwl zwei null » Second Life und was einer amerikanischen Bank dazu einfällt
    Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /homepages/3/d24003326/htdocs/bank-zweinull/wp-content/plugins/coolplayer/coolplayer.php on line 134

    Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /homepages/3/d24003326/htdocs/bank-zweinull/wp-content/plugins/coolplayer/coolplayer.php on line 135

    Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /homepages/3/d24003326/htdocs/bank-zweinull/wp-includes/formatting.php on line 74

    <p>[…] damit offenbar nicht schlecht gefahren. Einen aktuellen Überblick über alle Banken in SL gibt uns Dr. Martina Göhring. Abgelegt unter: Web 2.0, Virtuelle […]</p>


  3. Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CET/1.0/no DST' instead in /homepages/3/d24003326/htdocs/bank-zweinull/wp-includes/functions.php on line 14

    Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CET/1.0/no DST' instead in /homepages/3/d24003326/htdocs/bank-zweinull/wp-includes/functions.php on line 23

    Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CET/1.0/no DST' instead in /homepages/3/d24003326/htdocs/bank-zweinull/wp-includes/functions.php on line 25

    Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CET/1.0/no DST' instead in /homepages/3/d24003326/htdocs/bank-zweinull/wp-includes/functions.php on line 27

    Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CET/1.0/no DST' instead in /homepages/3/d24003326/htdocs/bank-zweinull/wp-includes/functions.php on line 28
    13. Mai 2007: centrestage » Banken in Second Life
    Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /homepages/3/d24003326/htdocs/bank-zweinull/wp-content/plugins/coolplayer/coolplayer.php on line 134

    Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /homepages/3/d24003326/htdocs/bank-zweinull/wp-content/plugins/coolplayer/coolplayer.php on line 135

    Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /homepages/3/d24003326/htdocs/bank-zweinull/wp-includes/formatting.php on line 74

    […] NEU! [update 13.08.2007: Sie finden diesen Inhalt nun in unserem neuen Bankenforum.] […]

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