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Die Bankfiliale der Zukunft : Bank 2.0
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Die Bankfiliale der Zukunft » Von Martin Engstler » Beitrag » Bank 2.0

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Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CET/1.0/no DST' instead in /homepages/3/d24003326/htdocs/bank-zweinull/wp-includes/functions.php on line 28

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Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CET/1.0/no DST' instead in /homepages/3/d24003326/htdocs/bank-zweinull/wp-includes/functions.php on line 23

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CET/1.0/no DST' instead in /homepages/3/d24003326/htdocs/bank-zweinull/wp-includes/functions.php on line 25

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Die Bankfiliale der Zukunft


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buz_logoDie »Filiale der Zukunft« fördert innovative Wege der Kommunikation zwischen Menschen, ohne dabei den wirtschaftlichen Nutzen von automatisierten Prozessen aus dem Auge zu verlieren. Durch die Inszenierung neuer Formen der Begegnung von Bank und Kunde wird die Basis zur Vertriebsintensivierung und für neue Vertriebsansätze geschaffen.

Blick in den Show Case des IAO


Die Filialtrends der Banken:

Differenzierung von Filialen

  • Leuchtturmprojekte (z.B. City-Center, Zukunftsfilialen)
  • Orientierung am Handel (z.B. Marktplätze, Marktstraßen)
  • Produkt- / Themenfilialen (z.B. Privatkredit-Shops)
  • Neue Wege im Private Banking (z.B. Beratung im Hotel)

Filialen als Lernfeld für Kunden und Mitarbeiter

  • Experimentierfilialen, Lernstätten
  • Virtuelle Filialen (z.B. in Second Life)

Filialen der Kommunikation

  • Initiierung & Inszenierung von Kundenkontakten
  • Identität der Bank (Branding, Werteorientierung)
  • Neue Kommunikationsinhalte (Preise, Zusatzleistungen, Bonusmodelle, Clubmodelle)
  • Emotionaler Bezug zum Herkunftsland (Auslandsbanken)
  • Zielgruppenansprache: Förderung von Communities (z. B. Jugendbank als Clubmodell)

Im Innovationsforum »Bank & Zukunft« wurden vier Filialszenarien als Show Case entwickelt, in denen die Interaktion von Bankkunde und Bankmitarbeiter in den Mittelpunkt des Gestaltungsansatzes gestellt wurde. Innovative Technologien sind dabei wichtige Prozessbegleiter. Im Show Case »Bank & Zukunft«, den das Fraunhofer IAO gemeinsam mit Bankpraktikern und IT-Spezialisten in der Rosensteinstraße in Stuttgart realisiert hat, sind diese Interaktionskonzepte bereits heute erlebbar.

Die Highlights im Show Case:

  • »Virtuelles Ticketing« – Mehr Transparenz und optimierter Kundenservice.
  • Stöbern erwünscht – »Greifbare« Produkte und »reales Ticketing« als Kundenmagnet.
  • »Offene« Diskretion in der Beratungssituation kein Widerspruch.
  • Erhöhte Beratungsqualität durch Integration »rollenprofilorientierter« Portallösungen.
  • »Paperless Branch« – Vertragsfixierung im Zeitalter der Digitalisierung.
  • Kundenerfassung im Zeichen von »Servicekomfort« – »Sicherheit« – »Wirtschaftlichkeit«.
  • »Situationsspezifische Collaboration« durch technologiegestützte Expertenintegration.
  • Innovative Displaytechnologien zur medialen Produkt- und Informationspräsentation.
  • »Branch within the branch« – Modulares Raumkonzept.
  • »Prozesslabor« zur Demonstration und Evaluierung innovativer Prozesse und IT-Infrastrukturen mit Anwendern und Kunden.

Sie können den Showcase gerne besuchen. Vereinbaren Sie einfach einen Termin mit uns.

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  2. Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CET/1.0/no DST' instead in /homepages/3/d24003326/htdocs/bank-zweinull/wp-includes/functions.php on line 14

    Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CET/1.0/no DST' instead in /homepages/3/d24003326/htdocs/bank-zweinull/wp-includes/functions.php on line 23

    Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CET/1.0/no DST' instead in /homepages/3/d24003326/htdocs/bank-zweinull/wp-includes/functions.php on line 25

    Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CET/1.0/no DST' instead in /homepages/3/d24003326/htdocs/bank-zweinull/wp-includes/functions.php on line 27

    Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CET/1.0/no DST' instead in /homepages/3/d24003326/htdocs/bank-zweinull/wp-includes/functions.php on line 28
    4. Juni 2009: Die “Bankfiliale der Zukunft”, Stuttgart
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