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European Trend Survey »Banks & Future 2009« : Bank 2.0
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European Trend Survey »Banks & Future 2009« » Von Martin Engstler » Beitrag » Bank 2.0

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European Trend Survey »Banks & Future 2009«


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Laut einer Studie von Faktenkontor glauben 60 Prozent finanziell geschädigter Anleger, dass ihre Bank keine Lehren aus der Finanzkrise gezogen und konkrete Verbesserungen umgesetzt hat. Bei den über 55Jährigen sind es sogar über drei Viertel, deren Vertrauen in Banken erheblich getrübt ist. So wird vermutet, dass die Wechselwelle unter den Instituten noch längst nicht vorbei ist.

Was machen die Banken tatsächlich, welches sind ihre Strategien in der Zukunft?

  • Über 70 Prozent der Banken bewerten das gewachsene Misstrauen in die Banken bzw. die gesamte Bankwirtschaft als strategische Herausforderung.
  • Die Studienergebnisse zeigen, dass die Banken ihre Pflichtaufgaben im Bereich des Risikomanagements (84 Prozent), des Qualitätsmanagements (66 Prozent) und
    Geschäftsprozessmanagements (64 Prozent) mit einer hohen Bedeutung verfolgen wollen.
  • Im Vertrieb besteht Konsens darüber, dass bestehende Kundenbeziehungen zu intensivieren und zunehmend auch die Neukundenakquisition zu verstärken sind.
  • Beim Thema Innovation hingegen bestehen noch viele Unsicherheiten. Neue Geschäftsfelder auszuloten, können sich in diesen Zusammenhang erst 25 Prozent der Banken vorstellen.
  • Innovationsmanagement (20 Prozent) und Kooperationsmanagement mit Wertschöpfungspartnern (10 Prozent) spielen hingegen noch immer eine untergeordnete Rolle als Managementstrategie.
  • In der eigenen Einschätzung sehen sich aber 51 Prozent der europäischen Banken bereits gut oder sogar sehr gut für die künftigen Herausforderungen gerüstet. 56 Prozent hatten diese Einschätzung vor der Krise.

Dies ist ein Auszug aus der aktuellen Trendstudie »Banks & Future 2009«, an der Bankführungskräfte aus 16 europäischen Ländern teilnahmen. Die Trendstudienreihe »Bank & Zukunft« von Fraunhofer IAO wird seit dem Jahr 2007 auch Europa-weit durchgeführt. Die detaillierten Ergebnisse der Studie gibts demnächst bei Bank und Zukunft.

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