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Banking 2.0 Lernen mit Social Software - Teil 2 : Bank 2.0
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Banking 2.0 Lernen mit Social Software - Teil 2 » Von Martina Goehring » Beitrag » Bank 2.0

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Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/3/d24003326/htdocs/bank-zweinull/wp-includes/functions.php on line 23

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/3/d24003326/htdocs/bank-zweinull/wp-includes/functions.php on line 25

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Banking 2.0 Lernen mit Social Software - Teil 2


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Logo der Fachhochschule NordwestschweizIm Workshop Teil 2 zum Thema  “Banking 2.0- Lernen mit Social Software” veranstaltet von der Uni Zürich und der Fachhochschule Nordwestschweiz haben wir die Einsatzpotenziale von Web 2.0-Anwendungen in typischen Lernsituationen in einem Unternehmen diskutiert. Einige Diskussionspunkte werden hier zusammengefasst:

Web 2.0 im Vertrieb

Es wird trotz grundsätzlich kritischer Betrachtung des Themas ein hohes Potenzial im Vertrieb und bei den Bankenberatern gesehen. Da geht es einerseits um das Wissen für aber auch über den Kunden und andererseits um das Wissen, das die Bankberater benötigen, um qualitativ hochwertige Dienstleistungen liefern zu können. Letztlich geht es hier um eine laufend aktuelle Qualifizierung.

Je mehr komplexe Produkte und fachübergreifende Produktbouquets angeboten werden, desto weniger reicht das Wissen des Einzelnen aus, die Kunden umfassend zu bedienen. Dieses für eine umfassende Beratung notwendige Wissen können einzelne Berater nicht mehr selbst aufbringen. Das Wissen entsteht und liegt in den Netzwerken, sowohl in den Persönlichen, als auch in sozialen Communities, in denen sich Experten austauschen. Diese Netzwerke machen keinen Halt an der Unternehmensgrenze. Umso wichtiger werden daher auch die Aspekte zur Kultur, Regeln und Reputation (siehe Teil 1). Für einen guten Vertrieb und eine exzellente Beratung müssen Wissensnetzwerke ein zentrales Thema für Banken werden.

Formales versus informales Lernen

Vielleicht weil es auch so schön einfach ist, wird hier oft die 80:20-Regel angewandt. Lernen findet zu 20% in formalen Kursen und 80% informell am Arbeitsplatz statt. Es gibt dazu viele Studien, die dieses Verhältnis auch belegen.

Web 2.0 ermöglicht es nun aber, diese Regel aufzubrechen. Zum einen dadurch, dass es vielfältige Formen der Nutzerbeteiligung zulässt und zum anderen durch das Mixen und Mischen von formal und informal. Wie muss man sich das vorstellen?

In formalen Lernprozessen werden Kommunikations-, Kollaborations- und Community-Möglichkeiten eingebunden, die adhoc Konversationen erlauben, eine situative Zusammenarbeit ermöglichen oder einen Experten zum gesuchten Thema schnell finden lassen.

Formales und informales Lernen verschmilzt zunehmend zu sozialem Lernen.

Gestaltungsaspekte für soziales Lernen

Betrachten wir Web 2.0 im Lernen, wird immer wieder die Frage gestellt: In welchen Bereichen von Lern- und Wissensprozessen können die Konzepte, Methoden und Technologien des Web 2.0 Unterstützung und Verbesserungen insbesondere durch Kommunikation, Kollaboration und Vernetzung bringen? Erste Gestaltungsaspekte wurden angesprochen:

  1. Lerninhalteproduktion mit Wikis und Microblogging, sozialen Medien unterstützen.
  2. Curriculum mit Wikis entwickeln.
  3. Individuell Lernen mit Blogs für das persönliche Wissensmanagement oder Communities für den Wissensaustausch.
  4. Gruppenlernen mit Kommunikation im Microblog, Vernetzung in Communities und gemeinsame Inhalteerstellung in Wikis.
  5. Seminare mit Twitter begleiten, um Nutzerinhalte einzubeziehen.
  6. E-Learning Inhaltedesign und –produktion mit Wikis und Microblogging.
  7. Blended Learning nicht nur ein Mix aus E-Learning und Präsenzphasen sondern erweitert durch “Web 2.0 Phasen” mit Blogs, Twitter, Microblogging, Communities und Wikis.
  8. Persönliche Lern- und Arbeitsprozesse mit einer Personal Learning Umgebung (PLE) am Arbeitsplatz unterstützen.
  9. Lernen und Wissensaustausch in Arbeitsteams mit Blogs, Twitter, Microblogging, Communities verbessern.

Meine Beiträge zur Veranstaltung

Kurzpräsentation zum Thema “Lernen mit Twitter”:

Zum Download auf slideshare.

Präsentation zum Thema “Banking Innovations und Einsatzpotenziale von Web 2.0″:

Zum Download auf slideshare.

Update vom 07.02.2010:

Eine kritische Bestandsaufnahme und Ergänzung des veranstaltenden Kollegen Matthias Rohs findet sich in seinem Blog 2headz. Er wirft die Frage auf:

“Kann man Banking 2.0 als Beschreibung für den Einsatz von Web 2.0 in der Kundenkommunikation mit internem Lernen unter Einsatz von Web 2.0 verbinden oder gar gleichsetzen?”

Ein erfolgreiches Unternehmen ist auch ein lernendes Unternehmen. Das hat Peter Senge schon vor zehn Jahren mit der fünften Disziplin in The Learning Organisation nachgewiesen. Lern-, Wissens- und Bildungsprozesse im Unternehmen zu separieren von der Qualität im Arbeitsprozess, in der Führung oder vom unternehmerischen Handeln ist nicht zielführend, wenn ein lernendes Unternehmen auch ein erfolgreiches Unternehmen sein soll.

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